LUUV STORY

„For us, beauty is about balance – effectiveness, transparency, and naturality.“

LUUV is an Estonian natural skincare brand, founded in 2017 as a family-run business driven by a love for nature and clean beauty. Our founder, beautician and skincare expert Marju Sepp, created LUUV to bring honest, effective, and genuinely enjoyable products to the market. LUUV blends the best of nature with scientific innovation – resulting in skincare that is as gentle as it is effective.

All LUUV products are developed and produced in Estonia, in our own factory in Tallinn, where every detail is carefully considered – from ingredients and textures to scents. LUUV is a conscious choice for those who seek certified natural skincare, trusted quality, and a small moment of joy in every daily routine.