Self-tanning face serum with hyaluronic acid

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22.39 26.35


  • Deeply hydrating
  • Balanced natural tan
  • No fragrances
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Achieving a radiant complexion has never been easier! LUUV self-tanning facial serum enhances your natural beauty, giving you a beautiful and balanced complexion without any yellow undertones. The serum’s hyaluronic acid deeply moisturizes the skin. Squalane helps active ingredients to absorb better and further increase the skin’s moisture levels. The serum contains no added fragrances and is natural and vegan down to the last ingredient!

The product is ECOCERT/COSMOS certified.

2023 Global Makeup Awards – Best Fake Tan, bronze medal


First, cleanse your face, then apply a few drops of serum to your fingers and gently massage it evenly onto the facial skin. You can adjust the intensity of the tan according to your preference: for a subtle glow, apply a few drops to the skin or mix the serum into your daily moisturizer. To achieve a deeper bronzed complexion, add more drops.

To maintain your sun-kissed glow, use the serum 1-2 times a week.


Hyaluronic acid (HA) is a naturally occurring substance in our bodies that plays a significant role in maintaining the youthfulness and elasticity of the skin. HA has the ability to bind water up to 1000 times its weight. In LUUV’s products, we use only high-quality plant-derived natural HA to ensure the best results.

Hyaluronic acid is:
Super moisturizer: one of the main advantages of hyaluronic acid is its exceptional ability to moisturize the skin.
Firms the skin: as we age, the skin loses moisture and elasticity, leading to the formation of wrinkles and sagging skin. Hyaluronic acid binds water in the skin, creating a so-called filling effect. Improves skin’s protective function: it is important to protect the skin against environmental factors, UV radiation, and loss of moisture. Hyaluronic acid helps strengthen the skin’s natural barrier.
Suitable for all skin types: hyaluronic acid is suitable for all skin types, including sensitive and acne-prone skin. HA does not clog pores, its lightweight and non-greasy composition are suitable for both dry and oily skin care.

Squalane is derived from olive oil. Highly moisturizing and helps create a skin barrier. Easily absorbed, it delivers active ingredients. Creates a very soft skin surface, non-greasy, with excellent spreadability. Proven to increase skin moisture levels both in the short and long term.


INCI: Aqua, Propanediol, Dihydroxyacetone, Oryza Sativa (Rice) Starch, Squalane, Glycerin, Triethyl Citrate, Sodium Hyaluronate, Erythrulose, Xanthan Gum, Glyceryl Caprylate, Benzoic Acid

Natural origin: 99.87%
100% vegan


The product is made in Estonia, and during its production, good manufacturing practices have been followed. The product holds a COSMOS ECOCERT certificate, meaning that various aspects of production, ingredients, and products are controlled by an independent competent authority.

Sustainability is a topic close to LUUV’s heart, and we continuously work to reduce our footprint and preserve nature and the planet. In our tube products, we use PCR (post-consumer recycled) plastic, and on many products, we also use reduced plastic content packaging. We collaborate with Producer Responsibility Organizations to ensure that our packaging ends up in the right collection containers and can be given a new life.

Achieve a healthy beautiful tan

Quality self-tanning components give a beautiful and natural complexion without a yellowish hue. Our self-tanning products contain moisturizing and nourishing ingredients – the more moisturized the skin, the more beautiful the tan. When applying self-tanning products, be sure to follow the product instructions to achieve an even result.

Self-tanning components do not provide protection against UV rays. If you plan to be in the sun, use sunscreen in addition.

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