LUUV is a small family business established in 2017 that aims to offer clean and natural cosmetics and skin-cleansing products. LUUV’s approach is innovative and specific – all our products are developed by bio-chemists here, in Estonia. LUUV’s idea is to prove that natural cosmetics can be functional and effective and at the same time also clean and environmentally friendly. LUUV’s products suit us, the people here in the Nordic countries, who wish to be protected from the harsh climate and appreciate clean and natural products.