Bakuchiol serum


  • Healthy-aging
  • Natural alternative to retinol
  • Moisturizing
  • Fragrance-free
  • For all skin types
SKU4744695010871 Categories,
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Bakuchiol serum – the natural elixir of youth! Age is just a number, and with the innovative Bakuchiol serum, you can now redefine your skin’s youthful radiance without compromise.

Formulated with a 100% natural active ingredient, bakuchiol, this serum stands as a gentle yet effective alternative to traditional retinol-based products. With potent anti-aging properties, bakuchiol works harmoniously with your skin, promoting the rapid renewal of skin cells. Experience improved skin texture and quality as this powerful ingredient stimulates collagen production, resulting in a complexion that radiates plumpness and elasticity.

Enriched with squalane, this serum ensures that bakuchiol reaches even the deepest layers of the skin. Squalane, sourced through 100% upcycling, not only acts as an effective carrier but also imparts remarkable softness to the skin’s texture. This combination guarantees optimal penetration and absorption.

This serum is engineered to alleviate any concerns regarding UV sensitivity. This means that you can incorporate our serum into your daily skincare routine without the need to worry about increased susceptibility to the sun’s rays. It also refrains from causing irritation, redness, or any adverse reactions. The fragrance-free formula enables even the most sensitive complexions to benefit from its remarkable properties. LUUV Bakuchiol Anti-Aging Serum brings out your most beautiful, healthy, and radiant skin!

GLobal Green Beauty Awards 2023- gold medal


Apply a few drops of serum to clean skin, gently massage the serum onto the face and neck. Suitable for face massage and yoga.


Bakuchiol is a substance derived from the seeds of the Babchi plant. Bakuchiol helps reduce fine lines and wrinkles. Bakuchiol extract stimulates collagen production, helping maintain a youthful appearance. Antioxidants help improve skin texture and give the skin a healthy and radiant appearance. Bakuchiol helps combat the harmful effects of UV radiation. UV radiation is one of the main causes of premature skin aging. Bakuchiol extract is also effective in treating hyperpigmentation, such as age spots and sun damage. Bakuchiol regulates the production of pigment cells, helping reduce dark spots and resulting in a more even and radiant skin tone. Bakuchiol extract contains anti-inflammatory compounds that help fight acne and other inflammatory skin problems. Additionally, bakuchiol helps reduce excess oil production, soothe irritated skin, and maintain skin moisture balance.

Squalane is derived from olive oil. Highly moisturizing and helps create a skin barrier. Squalane is well absorbed by the skin and wonderfully delivers active ingredients. It creates a very soft skin surface, is non-greasy, and has excellent spreadability. Proven to increase skin moisture levels both in the short and long term.


INCI: Squalane, Bakuchiol

Percentage of natural ingredients: 100%
100% vegan


The product is made in Estonia, and during its production, good manufacturing practices have been followed.

Sustainability is a very important topic for LUUV, and we continuously work to reduce our footprint and preserve nature and the planet. We use PCR (post-consumer recycled) plastic in our tube products and reduced plastic content packaging in many products. We collaborate with Producer Responsibility Organizations to ensure that our packaging ends up in the right collection containers and can be given a new life.

What is Bakuchiol?

Psoralea corylifolia, or Babchi plant, has been used in Asian folk medicine for centuries. In the pharmaceutical industry, Babchi seeds began to be used in the 1960s for the treatment of psoriasis and inflammatory skin conditions, but it should be noted that these medications were ingested rather than applied topically. The cosmetic industry made its first breakthrough in 2007 when Bakuchiol was isolated from Babchi seeds. It took further time to prove the effects of bakuchiol on the skin and to make this substance suitable as a raw material for the cosmetic industry.

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