LUUV – Our (love) story

Who we are
LUUV was born in 2017 as a family business, out of love for nature and beauty. Our founder, cosmetic specialist and beauty expert Marju Sepp, saw through her clients’ experiences and feedback that there was space in the market for honest, effective, and delightfully unique products. That’s how LUUV began – skincare that delivers real results while adding small moments of wow and joy to every experience.

Our philosophy
LUUV is innovative skincare that truly works. We believe skincare should be effective, enjoyable, and honest – free from unnecessary and harmful ingredients. For us, it’s important to focus on:

  • supporting the skin’s natural balance

  • preventing and restoring signs of aging

  • solutions that actually deliver results

LUUV is created for conscious people who value both their body and the environment around us.

Products that deliver results
Our products are designed with mix-and-match compatibility in mind – allowing everyone to create a routine that suits their skin’s needs and lifestyle. Whether your goal is hydration, glow, an even complexion, or soothing sensitive skin, LUUV has you covered. Our products stand out with playful textures, natural scents, and timeless design.

Our team & development
The LUUV team consists of experts and passionate creators. All products are developed in-house, and we are extremely proud of that. Our formulas are born from the symbiosis of nature and science – using the finest natural raw materials combined with cutting-edge technology.

Our selection includes face and body care, hair care, special treatments for hands and feet, and our signature products – natural self-tanners. All are created with the future in mind, offering more than just everyday care.

Certificates & recognition
Almost all of our products hold the Ecocert/Cosmos eco-certificate – guaranteeing that they are pure, safe, and environmentally friendly from start to finish. We use recyclable packaging and keep our production processes as close to nature as possible to preserve the best qualities of our raw materials.

LUUV has also gained international recognition – our products have been noticed and awarded at events such as the Green Beauty Awards, Universal Beauty Awards, and Free From Skincare Awards.

LUUV – A conscious choice for skin, body & mind
LUUV is vegan, cruelty-free, and created for people who expect more from their skincare. We are here to bring real results, a touch of glow, and a spark of playful joy into your daily routine.