{"id":5005,"date":"2022-08-16T21:47:36","date_gmt":"2022-08-16T18:47:36","guid":{"rendered":"https:\/\/www.luuvcosmetics.com\/about-us\/"},"modified":"2025-09-26T11:08:24","modified_gmt":"2025-09-26T08:08:24","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.luuvcosmetics.com\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"

LUUV \u2013 Our (love) story<\/h2>\n<\/div>
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Who we are<\/strong><\/span>
LUUV was born in 2017 as a family business, out of love for nature and beauty. Our founder, cosmetic specialist and beauty expert Marju Sepp<\/strong>, saw through her clients\u2019 experiences and feedback that there was space in the market for honest, effective, and delightfully unique products. That\u2019s how LUUV began \u2013 skincare that delivers real results while adding small moments of wow<\/em> and joy to every experience.<\/span><\/p>\n

Our philosophy<\/strong><\/span>
LUUV is innovative skincare that truly works. We believe skincare should be effective, enjoyable, and honest \u2013 free from unnecessary and harmful ingredients. For us, it\u2019s important to focus on:<\/span><\/p>\n

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    supporting the skin\u2019s natural balance<\/span><\/p>\n<\/li>\n

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    preventing and restoring signs of aging<\/span><\/p>\n<\/li>\n

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    solutions that actually deliver results<\/span><\/p>\n<\/li>\n<\/ul>\n

    LUUV is created for conscious people who value both their body and the environment around us.<\/span><\/p>\n

    Products that deliver results<\/strong><\/span>
    Our products are designed with mix-and-match compatibility<\/em> in mind \u2013 allowing everyone to create a routine that suits their skin\u2019s needs and lifestyle. Whether your goal is hydration, glow, an even complexion, or soothing sensitive skin, LUUV has you covered. Our products stand out with playful textures, natural scents, and timeless design.<\/span><\/p>\n

    Our team & development<\/strong><\/span>
    The LUUV team consists of experts and passionate creators. All products are developed in-house, and we are extremely proud of that. Our formulas are born from the symbiosis of nature and science \u2013 using the finest natural raw materials combined with cutting-edge technology.<\/span><\/p>\n

    Our selection includes face and body care, hair care, special treatments for hands and feet, and our signature products \u2013 natural self-tanners. All are created with the future in mind, offering more than just everyday care.<\/span><\/p>\n

    Certificates & recognition<\/strong><\/span>
    Almost all of our products hold the Ecocert\/Cosmos eco-certificate \u2013 guaranteeing that they are pure, safe, and environmentally friendly from start to finish. We use recyclable packaging and keep our production processes as close to nature as possible to preserve the best qualities of our raw materials.<\/span><\/p>\n

    LUUV has also gained international recognition \u2013 our products have been noticed and awarded at events such as the Green Beauty Awards, Universal Beauty Awards, and Free From Skincare Awards.<\/span><\/p>\n

    LUUV \u2013 A conscious choice for skin, body & mind<\/strong><\/span>
    LUUV is vegan, cruelty-free, and created for people who expect more from their skincare. We are here to bring real results, a touch of glow, and a spark of playful joy into your daily routine.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"class_list":["post-5005","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.luuvcosmetics.com\/en\/wp-json\/wp\/v2\/pages\/5005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luuvcosmetics.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.luuvcosmetics.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.luuvcosmetics.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luuvcosmetics.com\/en\/wp-json\/wp\/v2\/comments?post=5005"}],"version-history":[{"count":0,"href":"https:\/\/www.luuvcosmetics.com\/en\/wp-json\/wp\/v2\/pages\/5005\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.luuvcosmetics.com\/en\/wp-json\/wp\/v2\/media?parent=5005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}